The ROI (Return on Investment) from a marketing automation software project can be significant, but it varies depending on multiple factors such as the size of the business, the scope of the implementation, the efficiency of the marketing processes, and the specific goals of the company.

Here are some key ways to measure and understand the ROI from such a project:

Key Metrics for Measuring ROI
1.     Increased Revenue:
o  Lead Conversion Rate: Automation helps in nurturing leads more effectively, often resulting in higher conversion rates.
o  Sales Growth: Streamlined and personalized marketing campaigns can drive higher sales and revenue growth.

2.     Cost Savings:
o  Operational Efficiency: Automating repetitive tasks reduces the need for manual labor, saving time and reducing operational costs.
o  Campaign Costs: More targeted and efficient campaigns can lead to lower advertising and marketing costs.

3.     Improved Productivity:
o  Time Savings: Automation tools handle tasks such as email marketing, social media posting, and data analysis, freeing up the marketing team to focus on strategic initiatives.
o  Resource Allocation: Better resource management through automation allows teams to focus on high-impact activities.

4.     Enhanced Customer Engagement:
o  Personalization: Automated segmentation and personalized content delivery improve customer engagement and satisfaction.
o  Retention Rates: Improved customer experience through timely and relevant communications can lead to higher retention rates.

5.     Better Data and Insights:
o  Analytics: Advanced analytics and reporting capabilities provide insights into campaign performance, customer behavior, and overall marketing effectiveness.
o  Decision-Making: Data-driven decision-making leads to more effective marketing strategies and better allocation of resources.

Considerations for Maximizing ROI
1.     Alignment with Business Goals: Ensure the marketing automation tool aligns with the specific goals and needs of the business.
2.     Proper Implementation: Invest in proper setup, training, and integration with existing systems to fully leverage the software's capabilities.
3.     Continuous Optimization: Regularly analyze performance data to optimize campaigns and workflows, adapting strategies as needed.
4.     Team Buy-In: Ensure that the marketing team is fully trained and engaged with the new tool to maximize its potential.

By carefully planning, implementing, and continuously optimizing the use of marketing automation software, businesses can achieve substantial ROI, reflected in increased revenue, cost savings, improved productivity, and enhanced customer engagement.

https://www.oracle.com/be/cx/marketing/automation/what-is-marketing-automation/statistics/ 

https://business.adobe.com/blog/perspectives/the-roi-of-marketing-automation